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Salesforce MCC-201 Certification Exam aims to assess the candidate's understanding of the Marketing Cloud Connect features, such as synchronizing data, sending emails, and tracking results. Marketing Cloud Connect Essentials certification exam is ideal for professionals who want to demonstrate their expertise in integrating Salesforce and Marketing Cloud and enhancing their marketing efforts.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q49-Q54):

NEW QUESTION # 49
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

A. Keyword opt in and SMS Messaging
B. Existing Email Event Notification Subscription
C. CloudPages opt in to Event Journey
D. Smart Capture and Triggered email messaging

Answer: A

Explanation:
Keyword opt in and SMS Messaging can be used to allow attendees to request event-specific notifications by texting a keyword to a short or long code. The keyword can trigger an SMS message with the requested information or a link to a CloudPage with more details. Reference: https://help.salesforce.com/articleView?id=sf.mc_moc_keyword_opt_in.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_moc_sms_messaging.htm&type=5

NEW QUESTION # 50
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Web Analytics Connector
B. Audience Studio
C. Data Studio
D. Google Analytics 360

Answer: C

NEW QUESTION # 51
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. Newly registered users will create additional Contacts in Marketing Cloud.
B. User device data is unavailable in Contact Builder for up to 24 hours.
C. Existing users will create additional Contacts in Marketing Cloud.
D. All mobile app users will create additional Contacts in Marketing Cloud.

Answer: A

NEW QUESTION # 52
What are data extension data retention policies?

A. Settings to control when a data extension creates a back-up of the data it contains.
B. Settings to define when a data extension or the data within the data extension is deleted.
C. Settings to "soft" delete all data in a Data Extension so there is no data loss.
D. Settings to prevent users from deleting a Data Extension created by another user.

Answer: B

NEW QUESTION # 53
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers

A. Use a custom Delivery Profile.
B. Use the Send From Record Owner option
C. Use the Organization-Wide Email address.
D. Use a custom Send Classification.

Answer: B,D

NEW QUESTION # 54
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