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Google Ads Video Professional Assessment Exam Sample Questions (Q20-Q25):

NEW QUESTION # 20
You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

A. Conversions
B. Display impression share
C. Earned actions
D. Video played to

Answer: D

Explanation:
C: Video played to
For awareness campaigns, "video played to" metrics (e.g., percentage watched) indicate how effectively your ads are capturing and retaining viewer attention.
This is a fundamental metric for assessing awareness campaign performance.
Conversions are more relevant for action-oriented campaigns.

NEW QUESTION # 21
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?

A. Because consumers use online video to seek out the best deals on specific products and services.
B. Because consumers use online video for information gathering before making a purchase.
C. Because online video lets consumers browse large product and service inventories they may want to purchase form.
D. Because online video lets consumers quickly compare similar businesses at once.

Answer: B

Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.

NEW QUESTION # 22
A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

A. Actual CPV is often less than max CPV because it's a reserve buy.
B. Actual CPV is often less than max CPV because it's auction bidding.
C. Max CPV is often less than actual CPV because it's a reserve buy.
D. Max CPV is often less than actual CPV because it's auction bidding.

Answer: B

Explanation:
B: Actual CPV is often less than max CPV because it's auction bidding:In a CPV bidding auction, you set the maximum amount you're willing to pay for a view (max CPV).
The actual CPV you pay is determined by the auction, and you'll often pay less than your max CPV to win the auction.
Auctions are dynamic, and the price you pay depends on the competition.
Reserve buys are not used for CPV bidding.

NEW QUESTION # 23
An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

A. It'll extend the reach of video ads to a collection of leading publisher sites and apps.
B. It'll give them access to more engagement metrics to measure the impact of the campaign.
C. It'll give them access to audiences on the YouTube mobile homepage.
D. It'll extend the reach of video ads to YouTube Live streaming and Premieres.

Answer: A

Explanation:
B: It'll extend the reach of video ads to a collection of leading publisher sites and apps.
Google Video partners expand the reach of video campaigns beyond YouTube to a network of high-quality websites and apps.
This allows for broader exposure and increased brand awareness.
The other options are not the primary benefit of Google Video partners.

NEW QUESTION # 24
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

A. Re-engage with existing customers by adding Custom Audiences.
B. Engage with website visitors by adding the Life Events audience type.
C. Remove audience restrictions with run of network targeting.
D. Add Demographics Audiences to re-engage with existing customers.

Answer: C

Explanation:
B: Remove audience restrictions with run of network targeting.Since the campaign has spent 80% of the budget, it indicates that the current targeting may be too restrictive.
Run of network targeting broadens reach, allowing the campaign to find more potential converters.
The other options are valid ways to refine targeting, but broadening the reach is the correct option to increase delivery.

NEW QUESTION # 25
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